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What is Domain Parking? How Do I Use It for My IDN?

Domain parking is when one purchases and registers a site but does not use that site for any specific purpose such as business or email. Domain parking is a tactic used by professional and casual domainers and investors to secure a site that may be of interest or monetary value down the line. The “parking” aspect of this transaction relates to the fact that the site is not developed and essentially “parked” and waiting for someone else to come by offer a larger sum of money for that site.

Domain parking is a great tactic for IDNs as there are still countless domains in different languages that can and will be considered valuable due to their short names and native language appeal. But remember, parking a domain does not ensure you will turn a profit on it. To get an immediate return on your IDN, use it for your business and create and maintain the webpage. If you have the means to wait it out until someone is interested in your site and offers you the right amount of money, then park your domain and wait for opportunities.

Have a plan for the domain you are purchasing. It may seem like something simple, but having an idea of what you are going to do with your domains before you purchase can ensure you are making a sound investment. If you don’t go through this step, you may end up selecting a bunch of domains that seemed great and be left wondering if you will ever be able to make money off of them.

Much like our previous post on trends recommended that you understand the trend you are interested in buying an IDN in, you should have an understanding of what IDN you’re purchasing and how you might be able to position it. For example, you may be excited to see that “abc.ws” is available for a great price, but before you buy, think about what you plan to do with it. Will it make sense to park the domain and with the hopes of turning a great profit when the right buyer comes around, or do you plan on developing the site yourself and branding it in a way that ties into your current business. Both are great options; just decide before you buy so you don’t regret a bunch of mediocre domain purchases that you can’t figure out a use for.